︎

TWITTER IDEA TOOLKITS

Branding, Digital, Social, Motion

Working in partnership with Twitter’s IDEA (Inclusion, Diversity, Equality & Accessibility) team, I liased directly with the organization’s many Business Resource Groups to create a custom logo or emoji, which then informed branding & presentation materials & templates, social assets, and custom animations. The challenge was distilling the wants and needs of widely diverse groups represented by a global team into a mark that’s effective at 72x72 and successfully speaks to all of those it represents.

These toolkits were utilized both within Twitter internally and live on the platform, launching around tentpole cultural events and celebrations, including Pride, Hispanic Heritage Month, Black History Month, Veteran’s Day and more, reaching an audience of more than 2 million users.

Role: Concept development, creative & art direction















TRUSLI

Branding

This rebranding of Sleegal, an AI-powered legal procurement start-up, included renaming, brand pillars and voice development, logo and brand assets, and a comprehensive brand book.

Role: Concept development, creative & art direction















AIRBNB PRIVACY TRAINING

Animation, Video

Working on an already truncated timeline ahead of World Privacy Day, a last-minute pivot in client direction resulted in a quickly turned around solution for the Airbnb Privacy Team’s training animation. After developing a concept that involved a transition from live action to animation, I shifted gears into a whole new concept, in which original character Owlivia the Privacy Owl visited some of Airbnb’s most unique destinations, explaining the ins and outs of Airbnb’s privacy policies along the way. The Privacy Day launch was a huge success, leading to additional animations and videos in the series, and additional opportunities within the Airbnb organization.

Role: Concept development, creative & art direction, illustration, copywriting

AMERICAN AXES

Branding

I developed the brand voice, concept and design that launched a new axe-throwing destination in Marietta, Georgia. An immediate success, American Axes quickly expanded to multiple locations in both Georgia and Colorado as well as a travelling mobile experience.

Role: Concept development, creative & art direction, graphic design






IMG ACADEMY CAMP ANTHEM SPOT

Branding, Video

Working with partner agency 160/90, we developed an inspiring promo spot for IMG Academy’s extensive sports camp offerings that ultimately aired during the NBA All-Star Game broadcast.

Role: Concept development, creative & art direction