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OPEN THE WORLD OF SPG

Experiential, Digital

At the Starwood Preferred Guest activation at the U.S. Open Tennis Championship in New York, this custom app was featured on oversized touch displays and showcased SPG's new keyless entry system rolling out across all their properties, while also promoting SPG's partnership with American Express and encouraging members to enter to win a dream vacation.

Role: Concept development, art direction, graphic design, UI/UX design