Experiential, Digital, Print

An integrated campaign focusing on the Olympus TOUGH line of cameras, zoomflashPOW! featured a title sponsorship of the Telus World Ski and Snowboard Festival's Pro Photographer Showdown, print and online advertising, innovative on-site product demos with custom ice sculptures, and an online amateur photography contest.

The microsite featured a photo gallery with upload, vote and share functionality, custom-designed buttons, and an administrator interface for judging and moderating the contest.

Role: Concept development, art direction, graphic design, production design, illustration, copywriting