OLYMPUS ZOOMFLASHPOW!
Experiential, Digital, PrintAn integrated campaign focusing on the Olympus TOUGH line of cameras, zoomflashPOW! featured a title sponsorship of the Telus World Ski and Snowboard Festival's Pro Photographer Showdown, print and online advertising, innovative on-site product demos with custom ice sculptures, and an online amateur photography contest.
The microsite featured a photo gallery with upload, vote and share functionality, custom-designed buttons, and an administrator interface for judging and moderating the contest.
Role: Concept development, art direction, graphic design, production design, illustration, copywriting
![](https://freight.cargo.site/t/original/i/24fc072e495278a657024d48a770f5134085b2b1606d9a6f5d3525c3544c6548/olympus1_o.png)
![](https://freight.cargo.site/t/original/i/c312b7a73a949a7e2b3109266ec67bc14166f75a85695941511deffa6db96da5/P1012310_o.jpg)
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![](https://freight.cargo.site/t/original/i/fdef6fdb373d2bd4f43874d88664b8a4a22143da6f0a9508eeac9773d8482a47/olympus_concepts_o.jpg)
![](https://freight.cargo.site/t/original/i/a6ae03fa453892b793abe0b3a36af4a89dd7a559874452ac9e87c044ba956b38/olympus_ad_o.png)
![](https://freight.cargo.site/t/original/i/359fdda0aabfbfd9b6af899a818aa86cf7d9e521597364f3c7e5f06d402ae3f4/zfp_web_mock1_o.png)
![](https://freight.cargo.site/t/original/i/fe578a6cd9586948ed315d2413f951e3d5cbefd99143b24591e7aad0aac23e7b/zfp_web_mock2_o.png)
![](https://freight.cargo.site/t/original/i/9243126c17c30bec1f1a6ad24a1be8ef493ba78ae20fe323a41d5ca4d286520b/zfp_web_mock3_o.png)
![](https://freight.cargo.site/t/original/i/d9eecaa680d105bbe45f8681afecdeac88ba6dbed4124b70cf5a49ef68704dea/zfp_web_mock4_o.png)
![](https://freight.cargo.site/t/original/i/9ce5eadb617db45790fa48e1575ce124c94957f4b18449ac2271ab9b598e5c19/zfp_web_mock5_o.png)
![](https://freight.cargo.site/t/original/i/c80f1eb9e6ef62112d3118ee08137098e7efa767f798e8f0b35fbc0fd4bd80e9/zfp_web_mock6_o.png)
![](https://freight.cargo.site/t/original/i/428b1fba27e00e010f2692df35ed94bdeeb24b6e68b292d4bfafc7995cd8ba6b/zfp_web_mock7_o.png)
![](https://freight.cargo.site/t/original/i/fd5ce49a1239980ce12f00c36ba1002dd3bbe09562bb7b39ad5a0317bf1356b9/zfp_web_mock9_o.png)