OLYMPUS ZOOMFLASHPOW!Experiential, Digital, Print
An integrated campaign focusing on the Olympus TOUGH line of cameras, zoomflashPOW! featured a title sponsorship of the Telus World Ski and Snowboard Festival's Pro Photographer Showdown, print and online advertising, innovative on-site product demos with custom ice sculptures, and an online amateur photography contest.
The microsite featured a photo gallery with upload, vote and share functionality, custom-designed buttons, and an administrator interface for judging and moderating the contest.
Role: Concept development, art direction, graphic design, production design, illustration, copywriting