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MLS ALL-STAR GAME OPENING CEREMONIES

Experiential

The MLS All-Star game pitted the best of North America against the pride of North London, Arsenal FC. This was brought to life with a live American vs. UK deejay battle, complimented by choreographed video boards and a human-powered, larger-than-life equalizer.

Role: Concept development, creative & art direction, graphic design, production design