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KIA ALL-STAR RIDE

Experiential

In a partnership with Uber, Kia offered free rides to fans at the NBA All-Star Weekend in New Orleans. Once in one of six branded Kia vehicles, riders were surprised with pop-up trivia, NBA celebrity appearances, and a chance to win prizes ranging from autographed jerseys to tickets to the big game!

Role: Concept development, creative & art direction, graphic design, production design