GET A LOAD OF MILK @ MMVAS


Dairy Farmers of Canada's Get a Load of Milk program activated at the MuchMusic Video Awards in Toronto. A smoothie lounge, photo ops, milk carton periscopes, stilt-walkers, breakdancers, and a smoothie sampling street team were just of a few of the dozens of unique assets developed for this distinct brand experience.

Role: Concept development, art direction, graphic design, illustration, copywriting, production design