GET A LOAD OF MILK @ MMVAS
Experiential, PrintDairy Farmers of Canada's Get a Load of Milk program activated at the MuchMusic Video Awards in Toronto. A smoothie lounge, photo ops, milk carton periscopes, stilt-walkers, breakdancers, and a smoothie sampling street team were just of a few of the dozens of unique assets developed for this distinct brand experience.
Role: Concept development, art direction, graphic design, illustration, copywriting, production design
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![](https://freight.cargo.site/t/original/i/05cb57da711805673ad88f28a3ee27f13ffd9435c6855b8ad3811b452a736209/lanterns_o.png)
![](https://freight.cargo.site/t/original/i/772a25de1bc7906999c622764b9948f17cd90dbb339ce469946d6e314bf021ad/pericarton_instructions_o.jpg)
![](https://freight.cargo.site/t/original/i/2f79edab1fb8c0c83be0854e9ec43e5ed5ab9fb52b2ed2a97ba147996f2b6dfa/pericarton_showcase-483x800_o.jpg)
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