Experiential, Digital

Parmalat launched their new Astro KIK drinkable yogourt at the MuchMusic Big Jingle at the ACC in Toronto. This experiential program featured a sampling footprint complete with a custom-built, interactive, social media-enabled, kick-able vending machine that instantly sent users a photo mid-kick.

The touch interface allowed users to select their KIK flavour of choice, and included a photo prompt, as well as data capturing.

Role: Concept development, art direction, graphic design, illustration, UI/UX design, copywriting, production design, project management